Park(ing) Day is a worldwide event that turns metered parking spots into temporary green spaces for public good. Make Better rolled out green-grass in 25 parking spaces across Minneapolis. Benches, maps to each park, and literature underlining the benefits of urban green spaces all played an important role in getting the public excited and involved. Many visitors made it a goal to get to as many of the parks as they could, others simply enjoyed the benefits of a little break.

Agency: space150
Art Direction: Ned Wright
Designers:  Ben Olsem, Andrew Ridgeway,
Matt Kuglitsch