Purina is one of the largest pet food companies in the world and is at the forefront of advancing pet care and pet nutrition. Purina.com was relaunched to give Purina a strong platform where they can share their innovations and provide pet care expertise. One of the biggest differentiators that purina.com offers is a first-of-its-kind breed selector styled after a mad lib. The purpose is to make providing information about your pet fun and easy. Because the questions are lifestyle-based, they help people not just find a breed they’ll find cute or pleasing, but one that will match their lifestyle.
Agency: Zeus Jones
Art Direction: Peter Petrulo
Designer: Ben Olsem
Copywriter: Becky Lang
First of it's kind dog and cat mad lib breed selector.