Housed in Target Gallery in NYC’s Chelsea neighborhood, Target Too merges a collection of Target products—EOS lip balms, Method soap, LEGOS, Beats by Dre Headphones and Threshold furniture, to name a few—with cutting-edge technology. And, it invites guests to play, share, shop and just have some fun. Visitors to the Target Too space are encouraged to download a mobile app that will transform the 12 murals, displays, sculptures and interactive stations into a design-meets-digital experience that will make you smile.

Agency: Target Creative
Art Direction: Todd Waterbury
App Team: Ben Olsem, Michael Ahlm, Ashley Srivastava